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| Leather Therapy Products Solve the Toughest Leather Care Problems |
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LEATHER THERAPY® is another award winning product line created by Unicorn Editions, Ltd.
Strong, reliable products born from the need to maintain and care for all types of leather goods -and always with the safety of the consumer and our Earth as paramount concerns...
"Leather Therapy makes leather behave.....beautifully!
Executive Summary
As the use and popularity of leather continues to increase, the market for leather conditioning, cleaning and maintenance products has also grown significantly. Today there are a wide variety of products available for leather care, but only Leather Therapy uses trade secrets and a patented formula to create a complete range of products that have consistently outperformed competition in independent comparison tests.
The Opportunity
In the years following 1995, the year Unicorn Editions, Ltd. was formed, the company has established a leadership position with a strong following in the equestrian market. During this period, management also began selling their products into other markets. The superior performance of Leather Therapy Products can be applicable for leather furniture, automotive leather upholstery as well as leather footwear, clothing and accessories.
As the manufacturer, Unicorn Editions,Ltd. integrates its message throughout all sales levels: retail, wholesale and distributor. Graphics on labels and advertising are geared toward promoting the company philosophy of quality, care, integrity, customer service and innovation.
Timing is opportune for significant expansion into market segments like Motorsports and Household. Excitement is already brewing in the motorcycle racing arena, where full leather suits, costing several thousand dollars, can now be tossed into the home washing machine with Leather Therapy's patented formulas and cleaned for much less than the cost of dry cleaning!
Unicorn Editions’ brands are solid and well thought out. They present consumers with problem-solving products which are easy to use, honest in their claims, Biodegradable and Earth Friendly.
We are facing the future full of confidence.
Leather Therapy Product Timeline:
Within a year of its launch in 1995, WIN Innovation Network/SW Missouri State University judged Leather Therapy Restorer "the best conditioning and Leather Restoration product".
Then, Leather Therapy Restorer won "Best Leather Care Conditioner" in The Horse Journal, and was chosen "Product of the Year" in 1997. After testing the headline read "We'll swallow the price of Leather Therapy over old-favorite Lexol for maximum benefits when conditioning leather". A big plus for a new product.
1999 -Independent University Laboratory testing conducted by a major tannery proved that Leather Therapy Restorer and Leather Therapy WASH actually increased the strength of leather 36% and inhibited mold growth beyond even what the tannery could provide.
2000 -Leather Therapy Restorer is approved by the EPA as a mold & mildew inhibitor in a leather conditioning formula. becoming the ONLY product to be able to legitimately make the claim "Inhibits Mold & Mildew".
2002 -Two new problem-solving innovative products are introduced to the public:
Leather Therapy's Leather Laundry Solution and Laundry Rinse &Dressing provide yet another effective remedy for the equestrian consumer who wants to maintain expensive leather, fabric and fleece items -- within the home laundry!
Our products are original -- they solve problems -- and they work!
Contact: 800.711.8225
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| copyright ©2006 Unicorn Editions, Ltd. |
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